Institute of Race Relations Website
Brief: To import existing content from the original IRR (Institute of Race Relations) website into a newly designed and more user friendly website.
The IRR has been established for more than 50 years and has built up a vast archive of news articles, publications and content. The old site was creaking under the weight of the pages it was holding and was in need of an update, both visually and for the back end systems and architecture to robustly support the site into the future.
We spent much time refactoring the data, establishing the relevant content and building a system to transfer the data successfully over to a new website structure.
Building the site in WordPress ensured that the IRR team could easily keep the website up to date without technical know-how. On training the team with how to use the CMS everyone picked it up easily and this has enabled them to get to grips with updating content efficiently without having to spend too much time with technical aspects.
For the visuals and logo, we kept the essence of the original logo and created a cleaner more modern stamp against a contrasting black background. Fundamentally this site is an information source for specialists and so the general look and feel was kept simple.
Launched on 13th March 2012, we are confident this site will deliver higher audience figures for IRR and give audiences a clear and simple way to find the information they want.