Coming soon: a knowledge bank for arts marketing
Outlandish Ideas are proud to have been selected by the Arts Marketing Association (AMA) to build an online document and media directory. The knowledge bank will contain reports, case studies, toolkits and training videos to help arts organisations market themselves more effectively.
As Julie Aldridge, Executive Director of the AMA, describes it:
The knowledge bank will be a central place for all cultural professionals to go to quickly get insight, advice and tried and tested practice on everything relating to how to reach and engage the public.
It will save marketers time, help cultural professionals develop their knowledge and skills, stop us collectively reinventing the wheel by sharing what works – and what doesn’t – and ultimately help arts organisations to improve their ability to bring art and audiences together.
This is an exciting opportunity for us to use our expertise in search, data handling and user interface design. We understand how important it is for arts marketers to find the quickly find the resources they need, and we are excited to have the opportunity to build a system to make this happen.
You can read more about the project in the AMA’s press release.